The work includes a series of packaging and a visual identification project for a fictitious company PETRA, dealing in the production of cosmetics based on mineral clays. The project is based on the inspiration of issues related to the earth and the natural environment for extracting clays.
Designations used on the map to represent the terrain shape play a significant role in the project. This theme is visible on both packaging and in identification. One of the features of the project is the care for readability and transparency of the content contained on the packaging. The whole is topped with intriguing colors, which is also a reproduction of the appearance of natural clays.